Highlights Include the Launch of Sales Development Center and MSPXchange

September 9, 2010 Ottawa, Canada – The Utility Company, a leading provider of virtual IT service and support, today announced its key managed services growth plans at its Endurance 2010 Partner Summit hosting its franchisees from across North America, along with key vendor partners and local end customers.

Endurance covers the latest in managed IT services and cloud computing with a speaker line-up including top experts from the MSP world, industry-leading vendors and a very special guest-speaker, ultra-marathoner and adventurer Ray Zahab.  The two major announcements include:

• Sales Development Center – launch of a managed services telemarketing division focused on supporting The Utility Company’s fully-integrated sales and marketing campaigns for franchisees and national industry association affinity partners.

• MSPXchange – a marketplace for small managed service providers to monetize their business through either a structured merger or acquisition strategy – visit www.mspxchange.net.

“This year’s event focuses on two key objectives – enhance our customers’ experience and franchise success, which go hand-in-hand,” stated Mark Scott, president of The Utility Company.  “In terms of business growth, we believe our new Sales Development Center is the key piece for ongoing top-of-mind-awareness in the key vertical markets we focus.  The launch of MSPXchange allows both The Utility Company and our franchisees to accelerate our business through non-organic growth.”

The event is being held on September 9-10 at the Brooksteet Hotel in Ottawa and concludes with a partner awards dinner honoring 2010 Franchise of the Year, along with 2010 Emerging Franchise.  For more information please visit www.theutilitycompany.com/endurance